1. Describe types of electronic marketing tools and how to use them in the travel & hospitality industry (Adobe Photoshop, Adobe Flash).
If you know how to use Adobe Photoshop and Flash, you know how much useful it is in marketing. In terms of editing pictures, everything is possible in Photoshop. You can play with pictures in tones ways. For example, you can make a poster/flyer for promotions of your own company by combining them, controlling exposure or inserting several different styles of texts. As long as you come up with attractive outcomes, you can gather many clients. In Adobe Flash, you can make more active outcomes. You can even make a simple video game with it. It means you can make interesting actions for your advertisement and it could catch customers’ attention.
2. Describe and apply website standards of usability, readability, searchability, and accessibility in the travel & hospitality industry (i.e, HTML, website design, W3C standards).
3. Describe social media applications and trends affecting the travel and hospitality industry.
What is the most effective way to expose your company or business to your target market? I think word of mouth would be the one. And social media applications are helpful resources for this. Many entities in the travel and hospitality company expose their advertisement and events or promotions that they run and encourage customers to spread them by clicking “Like”, “Re-Tweet” or something like this. So, a lot of people see the events and advertisement easily on the social media. I think it is really helpful to keep customers informed new information.
4. Describe and demonstrate how social media is used to develop customer relationships and cultivate word of mouth marketing.
As I mention above, social media is the best way for word of mouth. Today, many entities or companies encourage customers to leave some feedback on the social media by giving them some rewards. For example, many companies pick some of the customers who leave feedback on the social media webpage and give them discount coupons or reward points. So, both customers and companies can take advantages from it. Customers have not only some rewards by giving them feedback, but also they have a lot of information about the companies/services that they would like to use by look for feedback for the companies. For companies, they can approach their target market easily and gather more people by suggesting some benefits like reward points.
If you know how to use Adobe Photoshop and Flash, you know how much useful it is in marketing. In terms of editing pictures, everything is possible in Photoshop. You can play with pictures in tones ways. For example, you can make a poster/flyer for promotions of your own company by combining them, controlling exposure or inserting several different styles of texts. As long as you come up with attractive outcomes, you can gather many clients. In Adobe Flash, you can make more active outcomes. You can even make a simple video game with it. It means you can make interesting actions for your advertisement and it could catch customers’ attention.
2. Describe and apply website standards of usability, readability, searchability, and accessibility in the travel & hospitality industry (i.e, HTML, website design, W3C standards).
- Usability: companies in the industry should be clear enough with services/products that they provide for their target market. So, they should mention specific benefits and explanation of the products/services on the webpage.
- Readability: companies in the industry make everything easy to read and catch. For example, they do not want to have yellow texts with white background. It would be hard to read because of the contrast. And companies should have interesting topics that can catch customers’ attention easily.
- Search-ability: companies should use key words that can explain themselves well so that customers can find the companies’ website easily. Also, they would know what the companies do at the first glance.
- Accessibility: companies do not want to fail to transfer customers to right webpages. So, they should check if there is a broken pages or not. Many entities miss some external links.
3. Describe social media applications and trends affecting the travel and hospitality industry.
What is the most effective way to expose your company or business to your target market? I think word of mouth would be the one. And social media applications are helpful resources for this. Many entities in the travel and hospitality company expose their advertisement and events or promotions that they run and encourage customers to spread them by clicking “Like”, “Re-Tweet” or something like this. So, a lot of people see the events and advertisement easily on the social media. I think it is really helpful to keep customers informed new information.
4. Describe and demonstrate how social media is used to develop customer relationships and cultivate word of mouth marketing.
As I mention above, social media is the best way for word of mouth. Today, many entities or companies encourage customers to leave some feedback on the social media by giving them some rewards. For example, many companies pick some of the customers who leave feedback on the social media webpage and give them discount coupons or reward points. So, both customers and companies can take advantages from it. Customers have not only some rewards by giving them feedback, but also they have a lot of information about the companies/services that they would like to use by look for feedback for the companies. For companies, they can approach their target market easily and gather more people by suggesting some benefits like reward points.